Industry and B2B
A B2B website that supports a technical enquiry
An industrial buyer needs specifications, compatible applications, documents and a clear route to a technical answer. The site should reduce unnecessary calls while making complex enquiries easier to qualify.
Website anatomy
Build the page in this order.
Use product groups with structured data
Put key dimensions, materials, tolerances or performance data in the page, rather than hiding everything in one PDF.
Attach documents that can be verified
Name the standard, issuer, certificate number and validity where those facts may be published.
Ask for the inputs needed to quote
Quantity, application, dimensions, deadline and available drawings make the first response more useful.
Release check
Before the page goes live
- 01Industries and applications
- 02Dated technical downloads
- 03Permission for named client references
- 04Clear production or installation process