Private healthcare
A clinic website that informs without overclaiming
Patients need to know who provides a service, where it takes place, what preparation is needed and how to book. The website should describe only services and methods covered by the institution’s current approval.
Website anatomy
Build the page in this order.
Match services to the official approval
Service pages should use factual language and avoid claims about treatment outcomes.
List practitioners and recognised specialties
Use official titles and qualifications, with licence information where professional rules require it.
Do not collect medical history in a general form
A contact form can ask for a name, contact detail and appointment type, then move sensitive details to a protected channel.
Release check
Before the page goes live
- 01Address and working hours
- 02Preparation for each service
- 03Price list or clear pricing route
- 04Accessible booking contact