Trades and field service
A service website built for the urgent phone call
Someone with a leak or electrical fault does not want to decode a brand story. They need a working phone number, a precise service area and enough price context to decide whether to call.
Website anatomy
Build the page in this order.
Make the real phone number a primary action
On mobile, the number should open a call and remain easy to reach as the page grows.
Give each common problem its own page
A blocked drain and a boiler replacement deserve different explanations, evidence and preparation steps.
Explain estimates before work starts
State call-out charges, units of work and the factors that can change the final amount.
Release check
Before the page goes live
- 01Working hours that match reality
- 02Towns and districts actually covered
- 03Original photographs with context
- 04Written estimate process