Selected work
Business websites organised by the problem they solve
A useful example is more than a screenshot. It should show the original constraint, the information architecture and the live result that a visitor can inspect.
Website anatomy
Build the page in this order.
Start with the business decision
Was the priority a booking, an urgent phone call, a technical enquiry or a product purchase?
Show how content supports that decision
Navigation, proof, forms and mobile actions should follow the visitor’s task.
Link to the live result
Published case studies describe confirmed work without invented growth figures or anonymous praise.
Release check
Before the page goes live
- 01Restaurant and hospitality work
- 02Medical and professional services
- 03Trades and local services
- 04Retail and accommodation